O ver the next decade, brands will face unprecedented challenges as they look to decode the shifts in consumer behaviour in the new, liquidity-constrained environment. To pivot back to growth, they need to press ‘reset’ on how they access consumer insights.

Stepping up to support the brands in doing so, Barcelona-based insights automation platform Zinklar has raised €5.5 million in a Series A funding. The round was led by Caixa Capital Risc and backed by new investors, including UK-based Beacon Capital, as well as EASO Ventures, Full Global Investments and CDTI Innvierte.

Founded by Jordi Ferrer and Borja Ormaechea, the platform provides critical information about consumer needs and preferences to improve businesses’ decision-making. According to Zinklar, its intuitive interface taps into 140 million consumers in over 80 markets and offers in-depth understanding to develop meaningful segmentation, launch new products and services successfully, drive more effective advertising campaigns and grow brand value, among other uses.