R ecklessness, distraction, and driver or pedestrian error are consistently listed among the top causes of fatal and near-fatal road accidents in the UK. Failing to look properly is the most frequently reported road accident factor, contributing to a third of all incidents. Misjudging a VRU’s path or speed is followed closely, accounting for 20 percent of reported accidents.

Dashcams are an easy and insurance-friendly way to improve driver awareness and accident prevention. However, frequent false alarms can do more harm than good, leading to driver distraction and irritation. It is a missed opportunity to support drivers in making roads safer.

British AI company Humanising Autonomy has partnered with Nextbase, the world’s leading dashcam manufacturer, to provide state-of-the-art ADAS perception to the Nextbase iQ product line. Enhanced by Humanising Autonomy’s innovative Behaviour AI Platform, iQ dashcams set a new standard for cutting-edge technology in driver safety.